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— BUSINESS TOOLS
The Initial Email Guide
From: $100
One of the most powerful business tools you're totally ignoring.
This guide will cover how to effectively email during those first emails between you and potential clients so you can increase your booking rates, how to prevent yourself from getting ghosted, how to identify whether or not the inquiry is an ideal client or not right off the bat, and how to open up a dialogue between you and your clients to create more meaningful relationships before you ever even meet.
I created this guide to help you understand how defining your responses to those initial emails are between you and your potential clients are.
Mini Class: Intro to Keywords + Easily Check SEO Rankings with Your Phone
Don’t even know where to start when it comes to SEO? This mini class is designed to kick start your way into the world of SEO with an intro to understanding the very first step: keywords. After this class, you will have an increased under- standing of just what keywords are and how to approach them for current search engine algo- rithms. The class also includes a tutorial that will walk you through how to easily check website and blog post rankings using a simple app on your iPhone.
$39
The Complete Guide to Camera Settings
In this 25-minute video course, Dawn Charles will walk you through the basic components of your camera and cover aperture, shutter speed, ISO, white balance, and flash in depth. She'll give her sweet spots for each setting and tips for how she customizes her shooting based on her subject matter and lighting. We'll cover how to decide when to use flash vs. high ISO, and how to shoot in the trickiest lighting including low lighting, low lighting with movement, dancing, sparkler exits, and harsh sunlight.
$65
Small Business Creative’s Guide to Finances
Created by Peyton Byford (Creative) and Michael Hendricks (CPA). For SO many people, the worst part of being self-employed and a small business owner is the financial / accounting / taxes side of things! It can be the most stressful and anxiety-filled part of what we do, especially when tax season hits! I hardly bat an eye when it’s time to pay taxes, because I’ve saved and prepared for them all year + implemented all the ways to save money on taxes.
$175
The Guide to Backups
This guide dives into the one of the most vital parts of any photographer or videographer’s post process workflow that usually gets kicked to the backburner, whether they shoot weddings, portraits, commercial, or personal work. In the guide I’ll walk you through my import + export process and settings, how I organize my files on the backend, how you can create a solid workflow, and ultimately how I backup my images to 6 different sources in under 20 minutes so I don’t have to worry about ever losing irreplaceable photos.
$40
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It's such a compliment and your support means so much to me. It's such an honor to be a part of your learning journey for both you as an artist and your business. Stay up to date on products I'm creating, free education, learning opportunities, and more at @indiaearl on instagram!
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