THE WHY / WHAT THIS IS ALL ABOUT
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For Passionate Photographers— Pursuing What You Love

 

 

Over the past few years I’ve been lucky enough to educate thousands of business owners and creatives all over the world. It’s been one of the most fulfilling things I’ve ever done and this platform outgrew me quickly.

From speaking at large conferences and workshops to doing intimate one-on-one mentoring for years, bringing everything I have to teach to one platform has been the perfect solution  for my fellow business owners & creatives wanting something accessible, in-depth and affordable.

MY WHY
MY WHY

 

 

The demand for an affordable online resource for learning in this industry grew quickly, so I began bringing on other reputable educators, who I firmly believe in and have learned from to fill in the gaps I couldn’t teach on my own. Everyone has something to teach, and I never wanted to waste this community on only myself.

When we build each other up, we all grow.

This education platform has created an amazing community of uplifting and passionate humans (like you), who I’m lucky to connect with and learn from as well. 

Thanks for being here, for caring, and for choosing to invest in yourself. You deserve it.

Pride eliminated. Heart expansive.
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I grew up in a small, rural town in the desert of Eastern Utah. At fourteen I picked up a camera and started shooting as much as I could. I was instantly drawn to photography and it was all I could think about. After a year of shooting self-portraits with a timer (anyone remember Flickr days editing with Picnik?), I started photographing families, seniors, and newborns. 

At sixteen I started my business and began shooting couples shortly after. I quickly realized shooting couples and weddings was what I was most drawn to, and at nineteen I dropped out of college to do that full time. That first year of business I shot 70 weddings, my business grew quickly, and I burned out.

That burn out taught me so much about not only my business but myself and what I could handle.

MY STORY
MY STORY

 

 

After that, I mostly focused on chasing what I had seen other photographers do, which consisted of shooting dozens of high-end destination weddings for couples who looked like professional models for tens of thousands of dollars. And guess what? I got there, but I was not happy. I realized it was not my version of success. My mental and physical health was put on the back burner and I missed out on quality time with friends, family, and the pups. I was an unhappy workaholic.

I got rid of the pieces of my business that were toxic to my happiness and set boundaries for my business. I prioritized honesty and connection rather than what the industry’s idea of success was. From one extreme to the next, take it from me, you already have the power to create the life you want — I’m just here to provide the tools to bring that power to light. I wish I had this source of knowledge available to me before I went through years of feeling miserable in my business. I want to help save you from working out of a place of confusion, exhaustion, and scarcity. You deserve abundance, passion, and happiness and if even one of my guides can help you take a little step towards that, then I’ve done my job.

Thanks for trusting me with your education and most importantly, your passion. 

Pursue What You Love / Empower Your Business