The Initial Email Guide
This guide covers how to effectively email and communicate in an organized and clear way with your clients. I created this guide to help you understand how pivotal early communication is with a client, and how you can leverage it for total success to increase bookings with your ideal clients and create a meaningful experience from the get-go.

About This Product

One of the most powerful business tools you’re totally ignoring — emails. This guide will cover how to: effectively email during those first few exchanges between you and potential clients (so you can increase your booking rates), prevent yourself from getting ghosted, identify whether or not the inquiry is an ideal client or not, and how to open up a dialogue between you and your clients to create more meaningful relationships before you ever even meet.

I created this guide to help you understand how defining your responses are to those initial emails between you and your potential clients, and how to stand out & get hired.


01. How To Approach Emails In A Professional And Personable Way

02. How To Not Screw Up Your Contact Form

03. The Right And Wrong Way Of Going About Emails And The Effects They Have

04. Strategies To Up Your Chances Of Getting Booked

05. How To Never Get Ghosted On Emails Again

06. How To Identify If They’re Your Ideal Client Or Not Right Off The Bat

07. How To Turn Away Inquires You Don’t Vibe With

08. How To Deal With Parents/Siblings/Planners Emailing You For The Client

09. How To Respond


— Although the language in the guide is catered towards wedding photographers, it can apply to any type of freelance photographer or videographer (families, newborns, boudoir, seniors, portraits, couples, fashion, commercial, etc)

— I don’t like to say it’s meant for any certain experience level (beginner, intermediate, experienced), as this guide is ideal for anyone who feels they struggle with getting ghosted, booking clients you don’t vibe with, and not knowing what kind of language to use when emailing.


10% of your purchase will be donated to the amazing organization Operation Underground Railroad, a team of former CIA, Navy SEALs, and Special Ops operatives who save children from sex trafficking all over the world. In the past 4 years of their existence, they’ve rescued over 1,000 victims and


assisted in the arrests of more than 443 traffickers around the world. If you’d like to learn more, check them out here or listen to their podcast Slave Stealer (one of my favorites to listen to!),  educating on such a scary subject as child sex trafficking.

What They’re Saying

  1. Melissa M

    Honestly, this is killer. As I was reading through it, it actually got me excited to jump into my emails + take better care of my new inquiries. I think this is a great reminder to care for our clients. But it really is SO much more than that. This guide is really thorough, straightforward, clear, and encouraging. I like the honest truth in it.

  2. Jordan V

    If I could recommend anything to starting photographers that will help their business, these PDFs would be it. Client email interaction and pricing guides are two areas that a lot of photographers lack in and India has created a super simple and easy to understand guide that will help you take these areas of your business to the next level.

  3. Carly J

    The best investment I’ve ever made into my business. This is what I was always struggling with but couldn’t put my finger on it.

  4. Kasey B

    Being on the same page with clients is so crucial, thank you for helping me learn how to make that happen!

  5. Peyton R

    Many of us know that we need to portray more emotion to connect with our clients during the inquiry process, but maybe don’t exactly know how or in the most effective way. This will show you!

  6. Anni G

    These guides are more than just a way to be successful, book all your inquiries, and be more professional — they are a reminder to stay true to who you are and are guaranteed to be helpful to anyone who uses them. Connecting with your couples is my #1 goal, and these guides helped put into words the connection I needed from the very beginning. Yes, you can literally lose inquiries from so many easy and simple mistakes in your first email (AHH!) so stop getting ghosted and download these guides. They will change your life.

  7. Guy C

    I'm always so chuffed with my purchases and the service from India Earl. If you're not using this guide as a creative business owner, you're wasting your time! Go do yourself a favour and support the good cause behind why India started selling products. A percentage of her collections goes towards so many organizations that help better our world!

Frequently Asked Questions
No refunds — all sales are final.
Be sure to purchase this product on a desktop to avoid any download or technical issues. If you run into any issues, email me proof of your purchase receipt and your issue to

About India Earl

See India's Work

I’m an artist based in Salt Lake City, Utah. I’ve been photographing connection for the past 8 years and I can’t imagine my life any other way. I love my people, the earth underneath my feet, the animals I get to spoil, and creating meaningful images for those I love.

40.7608º N / 111.8910º W