INDIA EARL
The Client Workflow
$150
This bundle is perfect for the photographer that is working to nail down a client workflow with easy communication, natural connection, and setting expectations from the get go to be able to give them the best experience from the moment they reach out to when they receive their photos!    You’ll learn how to communicate with them from the get go with a powerful initial email to kick off the connection, how to structure your pricing from a psychological standpoint so they grasp your full value as an artist, and how to approach giving them the best photos by helping them understand color theory & light through what they wear to their shoot with you.

Guiding What To Wear

Ever had a client show up to a shoot in something that made you want to... cringe? Not sure what to tell clients to help guide them in their wardrobe? Unsure how this little aspect makes such a huge difference in the final images? Don’t worry, I’ve got you. In this guide I’ll teach you my thought process as to how I approach and interpret mood through outfits and locations with dozens of examples as well as how to create a complete What to Wear guide for your clients with a guided outline!

The Initial Email Guide

This guide covers how to effectively email and communicate in an organized and clear way with your clients. I created this guide to help you understand how pivotal early communication is with a client, and how you can leverage it for total success to increase bookings with your ideal clients and create a meaningful experience from the get-go.

Guide To Presenting Pricing

This guide will teach you how to effectively sell and present your pricing in an effective manner to help your potential clients understand your value using emotional and informational psychology. By doing this, you’ll be able to better attract the right type of clients to you as well as confidently charge what you want while increasing booking rates. The guide covers how to increase your income per client so that you can make more and work less, by teaching you how to effectively sell higher packages, add ons, and albums.

About This Product

3 downloadable PDF guides full of information on how to better approach the workflow your client experiences with you.

  • Initial Email Guide
  • Presenting Pricing Guide
  • What to Wear Guide

Initial Email Guide

  • This guide covers how to effectively email and communicate in an organized and clear way with your clients. I created this guide to help you understand how pivotal early communication is with a client, and how you can leverage it for total success to increase bookings with your ideal clients and create a meaningful experience from the get-go.
  • One of the most powerful business tools you’re totally ignoring — emails. This guide will cover how to: effectively email during those first few exchanges between you and potential clients (so you can increase your booking rates), prevent yourself from getting ghosted, identify whether or not the inquiry is an ideal client or not, and how to open up a dialogue between you and your clients to create more meaningful relationships before you ever even meet.

I created this guide to help you understand how defining your responses are to those initial emails between you and your potential clients, and how to stand out & get hired.

Presenting Pricing Guide

This guide will teach you how to effectively sell and present your pricing in an effective manner to help your potential clients understand your value using emotional and informational psychology. By doing this, you’ll be able to better attract the right type of clients to you as well as confidently charge what you want while increasing booking rates. The guide covers how to increase your income per client so that you can make more and work less, by teaching you how to effectively sell higher packages, add ons, and albums.

 

This guide is packed with tips, tricks, and information that has helped me book the clients I want and save time doing backend work so I can focus on what I love about photography. It’s taken me years and years of mistakes and missed opportunities to learn all of this. I know I would have been able to confidently start making the money I wanted to make a lot sooner. Not only has this process helped my business grow and my bookings increase, but several others as well!

 

*There is no separate editable template file included, find the incredible Caskro Design Templates in my store under “Tools”!

What to Wear Guide

Ever had a client show up to a shoot in something that made you want to… cringe? Not sure what to tell clients to help guide them in their wardrobe? Unsure how this little aspect makes such a huge difference in the final images? Don’t worry, I’ve got you. In this guide I’ll teach you my thought process as to how I approach and interpret mood through outfits and locations with dozens of examples as well as how to create a complete What to Wear guide for your clients with a guided outline!

 

*There is no separate editable template file included for your personal what to wear guide, as I recommend keeping it on your website for easy editing/tweaking and to save money paying a designer or for another program!

WHO IT’S FOR?

This bundle is perfect for the photographer that is working to nail down a client workflow with easy communication, natural connection, and setting expectations from the get go to be able to give them the best experience from the moment they reach out to when they receive their photos! Regardless of how long you’ve been in business, if this feels like an area you’re lacking in you’ll learn so much!

What They’re Saying

  1. Melissa M

    Honestly, this is killer. As I was reading through it, it actually got me excited to jump into my emails + take better care of my new inquiries. I think this is a great reminder to care for our clients. But it really is SO much more than that. This guide is really thorough, straightforward, clear, and encouraging. I like the honest truth in it.

  2. Jordan V

    If I could recommend anything to starting photographers that will help their business, these PDFs would be it. Client email interaction and pricing guides are two areas that a lot of photographers lack in and India has created a super simple and easy to understand guide that will help you take these areas of your business to the next level.

  3. Elizabeth M

    Just finished reading it and OMG WHAT!? So many things I NEVER thought about when choosing outfits and it was SO amazing to see all of the examples. It was so encouraging seeing not only the good examples but the bad ones as well. Honestly, this was more than worth $125 for the confidence I gained!

  4. Carly J

    The best investment I’ve ever made into my business. This is what I was always struggling with but couldn’t put my finger on it.

  5. Anni G

    These guides are more than just a way to be successful, book all your inquiries, and be more professional — they are a reminder to stay true to who you are and are guaranteed to be helpful to anyone who uses them. Connecting with your couples is my #1 goal, and these guides helped put into words the connection I needed from the very beginning. Yes, you can literally lose inquiries from so many easy and simple mistakes in your first email (AHH!) so stop getting ghosted and download these guides. They will change your life.

Frequently Asked Questions
Are these refundable?
Due to the nature of these being digital products, no. All sales are final.
Are there design templates included?
No, these are copy based and educational templates so you can take what you learn and plug it into whatever system you use for communication and pricing. I offer wonderful design templates in the “tools” section of my website with different themes, branding, and are easy to use!

About India Earl

I’m an artist based in Salt Lake City, Utah. I’ve been photographing connection for the past 8 years and I can’t imagine my life any other way. I love my people, the earth underneath my feet, the animals I get to spoil, and creating meaningful images for those I love.

40.7608º N / 111.8910º W