About This Product
After reading through this guide, you will have a better understanding of your finances and where your money is going / what you can afford! So many people mention how they feel like all their money is going to expenses and they can’t tell what’s left. We want to change that with this guide by helping you plan out your income and understanding where you should be investing and saving your money! After reading the guide, you’ll know how profitable your business really is and how much you can spend on doing the things you want to do in life.
Every single bit of information in this guide is entirely approved by my amazing CPA, and now friend, Michael! Throughout the guide, you will see viewpoints from his as well going into more detail on certain topics!
WHAT'S INCLUDED
— A 25 page in-depth PDF guide available for download. You can always refer back to it at any time and work through it at your own pace.
— 4 checklists to help you to easily implement what you learn covering :
— Business Management
— Personal Finances
— Expenses
— Saving Money
TOPICS COVERED
– Saving for Taxes
– ALL the tips for saving money on taxes!
– Saving for retirement as a self-employed business owner
– Sales Tax (and how it applies to you)
– Invoicing + Expenses
– Credit Cards
– Sub-contractors (second shooters, assistants)
– Company Legal Structure – Charging for travel
– Quickbooks & write-offs
WHO IT’S FOR
Any and ALL small business creatives (photographers, videographers, planners, graphic designers. florists, etc.)!
Regardless of your level of knowledge with taxes, the guide is helpful for anyone. The guide starts with basics and continues on too much more advanced + includes little tips for saving thousands that even some of the most financially educated business owners aren’t implementing.
What They’re Saying
About Peyton Byford
See Peyton’s WorkI’m Peyton! I am a photographer of love and all things lovely. I’m based in Oklahoma City with my husband (who is a videographer!) and two wiener dogs.
I created this guide to help make things easier for creative business owners. There is so much information out there in the world and it’s so hard to decipher what actually applies to small businesses. I like all my information in one place, so I knew that applying years’ worth of boring research and discovery into one place would hopefully make so many people’s lives way easier during one of the most stressful times of year – tax season!

Dayna T
I loved this workbook! The prompts are really fun and original — not like questions I've seen in other brand guides. The exercises really got me to dig deep and think creatively about my brand message. If you are stuck in a branding rut, or just excited to add a fresh voice to the ideas you're passionate about, I highly recommend this workbook! Seriously, it's so helpful and fun, and super affordable. Do it do it do it!!!!!
Dayna T
"So I just finished my pricing guide with your Bella template, and HAD to email you! I am so so beyond grateful. It's so easy to see the work and heart you put into these templates, and they are beyond perfect. I love that you made them in InDesign and pushed me to learn my way around in there! It was so easy to tweak and customize things so that they fit my brand and personality."
Kelsey M
Thanks to you I was able to create a pricing guide relatively painlessly, and I now have a beautiful and thoughtful document to send to prospective clients that clearly makes a case for my heart as a photographer and the value of my services. The template you created is beautiful, the support was a lifesaver, and my new guide is surely going to benefit my business. Thank you thank you.
Meg N
"Carina's template just gave my business the biggest boost! I've never used InDesign before but she walked me through step by step and it was a breeze to customize. I'm so proud to send out my pricing guides how and I can't wait to purchase more designs from Carina!"
Brady B
“They have such a sleek, professional, minimal look. I loved that there were so many pages and there was plenty of room to educate my clients. I just can’t say enough great things about it. 10/10 recommend.”
Karisa A
"Carina’s pricing guide template took my professionalism as a photographer to the next level. Her sections are thorough and her prompts are incredibly helpful. I finally feel confident sharing my worth alongside my prices to potential clients!"
Anonymous
“Thank you for creating such an amazing tutorial! I filled so many pages of my notebook and felt so much more confident afterwards! This video helped me SOO MUCH! I can’t wait to use all the knowledge you shared and grow with it! Thank you SO MUCH!”
Anonymous
“YOU ARE AMAZINGGGGGG!! I’ve gone through your video probably five times now lol my kids keep asking who is talking to me and my response “mahhhhh idollllll” hahaha. So much insanely beneficial information!!!! Thank you so much you sweet gem for sharing this info with all of us out there! So helpful!”
Anonymous
“I just wanted to say THANK YOU so much for your camera settings guide. I have legit taken screenshots of all the pages and refer to it often when I’m feeling like my settings are off during a shoot. What a GAME CHANGER. You da best!”
Anonymous
“This course is incredible and I’m just a few minutes in! You explain everything sooooo clearly in a way I don’t think I ever 100% understood in growing as an artist. Thank you SO so much for making this, selling it, and being a freaking goddess!”