About This Product
Shortly after I began my photography business, I felt lost on how to simultaneously provide my clients great images AND a great experience without getting buried by emails and miscommunications — I needed to find where I could elevate my brand so not only my clients were benefitting, but my business would flourish. Work smarter, not harder, right?
Enter pricing guides, wedding guides, and all the other “client-facing” documents we so often overlook as photographers, but add SO much value to our brand (and frankly, time back into our lives!). These single-handedly changed my business & workflow for the better and I knew that if I was having problems with this, I couldn’t be alone. So, I created 4 unique Adobe InDesign templates all with different styles so you can find something that closely fits your photography brand and aesthetic.
WHAT'S INCLUDED
01. LETTER-SIZE ADOBE INDESIGN TEMPLATE FOR WEB (TO BE EXPORTED AS A PDF)
02. LETTER-SIZE ADOBE INDESIGN TEMPLATE FOR PRINT (TO BE UPLOADED TO MAGCLOUD)
03. PAGES AND PAGES PACKED FULL OF INFORMATION ORGANIZED BY CATEGORY TO MOST EFFECTIVELY SHARE YOUR PRICING OR INFORMATION WITH YOU PROSPECTIVE CLIENTS.
04. PRICING GUIDE TEMPLATES INCLUDE THE FOLLOWING:
— Table of Contents
— Introduction
— Shooting Philosophy
— Pricing
— A la Carte
— Highlights (can be used to highlight other offerings like Engagements or Albums)
— FAQ section
— How to book
05. FREE TYPEFACES & THEIR DOWNLOAD LINKS
06. HELP GUIDE PDF THAT WALKS YOU THROUGH EACH TEMPLATE AND FAMILIARIZING YOURSELF WITH ADOBE INDESIGN WITH TUTORIALS + EXCLUSIVE ACCESS TO ONLINE VIDEO TUTORIALS
07. COMPATIBLE WITH CS4/5/5.5/6 AND CC
WHO IT’S FOR
— Creatives who are looking to find a better way to present their pricing and what content should accompany it.
— Creatives who are struggling with communicating effectively with their clients and want to learn more about how & why these documents matter!
— Anyone not knowing where to start to put together a cohesive pricing guide or wedding guide (not wanting to make decisions on layout, color, typefaces, or image placement).
— Creative wanting a pricing guide or wedding guide that feels similar to their already established brand (not wanting to feel locked in to one particular look or feel and have something that can be fully customized).
— Anyone who has started a pricing guide but quit because it got too complicated (not having the right tools or resources to design or customize it yourself)
What They’re Saying
About Carina Skrobecki
See Carina’s WorkMy name is Carina Skrobecki and I’m a formally trained graphic designer who also happens to be a wedding photographer. After graduating with a BFA in Visual Communication Design, I went on to work with top design studios in Seattle doing design work for brands like Gatorade, TATCHA, Pepsi, Virgin, BRIKA, Beauty Counter, Forterra, and Kuerig. After a few years of solely taking design jobs, I traded in my laptop for a camera and began working as a wedding photographer. Six years later, I have come full circle and simultaneously shoot weddings, do design work for smaller creative business owners, and teach about design & branding. After dozens of projects WITH photographers, I realized there was one area that needed a little help: those smaller, client-facing documents. You know, the super important ones that set the stage for client interactions, but often get overlooked? I created Caskro Studio as a mission to help photographers create more powerful (and better designed) pricing guides and wedding guides (and kiss hours of fumbling through Word Docs goodbye!)
Jordan V
If I could recommend anything to starting photographers that will help their business, these PDFs would be it. Client email interaction and pricing guides are two areas that a lot of photographers lack in and India has created a super simple and easy to understand guide that will help you take these areas of your business to the next level.
Carly J
The best investment I’ve ever made into my business. This is what I was always struggling with but couldn’t put my finger on it.
Kasey B
Being on the same page with clients is so crucial, thank you for helping me learn how to make that happen!
Peyton R
Many of us know that we need to portray more emotion to connect with our clients during the inquiry process, but maybe don’t exactly know how or in the most effective way. This will show you!
Annie G
Guy C
I'm always so chuffed with my purchases and the service from India Earl. If you're not using this guide as a creative business owner, you're wasting your time! Go do yourself a favour and support the good cause behind why India started selling products. A percentage of her collections goes towards so many organizations that help better our world!