why i created templates
Shortly after I began my photography business, I felt lost on how to simultaneously provide my clients great images AND a great experience without getting buried by emails and miscommunications — I needed to find where I could elevate my brand so not only my clients were benefitting, but my business would flourish. Work smarter, not harder, right?
Enter pricing guides, wedding guides, and all the other "client-facing" documents we so
often overlook as photographers, but add SO much value to our brand (and frankly, time back into our lives!). These single-handedly changed my business & workflow for the better. And I knew that if I was having problems with this, I couldn’t be alone. So, I created 4 unique Adobe InDesign templates, all with different styles so you can find something that closely fits your photography brand.
The first thing a client sees from you
should blow them out of the water.
The reality is your pricing guide is the single most important (and hard-working) document you can send. Not only do you get a rare opportunity at one-on-one attention, you get to show off your work and WHY you’re the person for the job.
- 01 Letter-size Adobe InDesign template for WEB (to be exported as a pdf)
- 02 Letter-size Adobe InDesign template for PRINT (to be uploaded to MagCloud)
- 03 Pages and pages PACKED FULL of information organized by category to most effectively share your pricing or information with you prospective clients.
- 04 Pricing Guide Templates include the following:
- Table of Contents
- Introduction
- Shooting Philosophy
- Pricing
- A la Carte
- Highlights (can be used to highlight other offerings like Engagements or Albums)
- FAQ section
- How to book
- 05 FREE typefaces & their download links
- 06 Help Guide PDF that walks you through each template and familiarizing yourself with Adobe InDesign with tutorials + exclusive access to online video tutorials
- 07 Compatible with CS4/5/5.5/6 and CC
Styled to fit your brand.
Pick from 4 unique style options so you can match and elevate your brand.
“So I just finished my pricing guide with your Bella template, and HAD to email you! I am so so beyond grateful. It’s so easy to see the work and heart you put into these templates, and they are beyond perfect. I love that you made them in InDesign and pushed me to learn my way around in there! It was so easy to tweak and customize things so that they fit my brand and personality.”
Thanks to you I was able to create a pricing guide relatively painlessly, and I now have a beautiful and thoughtful document to send to prospective clients that clearly makes a case for my heart as a photographer and the value of my services. The template you created is beautiful, the support was a lifesaver, and my new guide is surely going to benefit my business. Thank you thank you.
“Carina’s template just gave my business the biggest boost! I’ve never used InDesign before but she walked me through step by step and it was a breeze to customize. I’m so proud to send out my pricing guides how and I can’t wait to purchase more designs from Carina!”
“They have such a sleek, professional, minimal look. I loved that there were so many pages and there was plenty of room to educate my clients. I just can’t say enough great things about it. 10/10 recommend.”
“Carina’s pricing guide template took my professionalism as a photographer to the next level. Her sections are thorough and her prompts are incredibly helpful. I finally feel confident sharing my worth alongside my prices to potential clients!”
