THESE TEMPLATES ARE GREAT FOR
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Pricing Guide Design Templates
Impress your clients from the get-go with beautifully and professionally designed pricing guide templates that elevate your brand without dishing out thousands for a hired designer. Designer and Photographer Carina Skrobecki will walk you through how to use and customize these templates to take your client experience to the next level while making a lasting first impression. Choose from four different and unique designs. Bundle these with Carina's matching Client Guide Templates or the Guide to Presenting Pricing to save extra $!
$129
About The Creator
My name is Carina Skrobecki and I’m a formally trained graphic designer who also happens to be a wedding photographer. After graduating with a BFA in Visual Communication Design, I went on to work with top design studios in Seattle doing design work for brands like Gatorade, TATCHA, Pepsi, Virgin, BRIKA, Beauty Counter, Forterra, and Kuerig. After a few years of solely taking design jobs, I traded in my laptop for a camera and began working as a wedding photographer. Six years later, I have come full circle and simultaneously shoot weddings, do design work for smaller creative business owners, and teach about design & branding.
After dozens of projects WITH photographers, I realized there was one area that needed a little help: those smaller, client-facing documents. You know, the super important ones that set the stage for client interactions, but often get overlooked? I created Caskro Studio as a mission to help photographers create more powerful (and better designed) pricing guides and wedding guides (and kiss hours of fumbling through Word Docs goodbye!)
why i created templates
Shortly after I began my photography business, I felt lost on how to simultaneously provide my clients great images AND a great experience without getting buried by emails and miscommunications — I needed to find where I could elevate my brand so not only my clients were benefitting, but my business would flourish. Work smarter, not harder, right?
Enter pricing guides, wedding guides, and all the other "client-facing" documents we so
often overlook as photographers, but add SO much value to our brand (and frankly, time back into our lives!). These single-handedly changed my business & workflow for the better. And I knew that if I was having problems with this, I couldn’t be alone. So, I created 4 unique Adobe InDesign templates, all with different styles so you can find something that closely fits your photography brand.
The first thing a client sees from you
should blow them out of the water.
The reality is your pricing guide is the single most important (and hard-working) document you can send. Not only do you get a rare opportunity at one-on-one attention, you get to show off your work and WHY you’re the person for the job.
Creatives who are looking to find a better way to present their
pricing and what content should accompany it.
Creatives who are struggling with communicating effectively
with their clients and want to learn more about how & why these
documents matter!
Anyone not knowing where to start to put together acohesive pricing guide or wedding guide (not wanting to make decisions on layout, color, typefaces, or image placement).
Creative wanting a pricing guide or wedding guide that feels
similar to their already established brand (not wanting to feel locked
into one particular look or feel and have something that can be
fully customized).
Anyone who has started a pricing guide but quit because it got too
complicated (not having the right tools or resources to design or
customize it yourself)
THESE TEMPLATES ARE GREAT FOR
Photographers who are struggling wit communicating effectively with their clients and want to learn more about how & why these documents matter!
Photographers who are looking to find a better way to present their pricing and what content should accompany it.
Photographers not knowing where to start to put together acohesive pricing guide or wedding guide (not wanting to make decisions on layout, color, typefaces, or image placement).
Photographers wanting a pricing guide or wedding guide that feels similar to their already established brand (not wanting to feel locked into one particular look or feel and have something that can be fully customized).
Anyone who has started a pricing guide but quit because it got too complicated (not having the right tools or resources to design or customize it yourself)
What’s included?
- 01 Letter-size Adobe InDesign template for WEB (to be exported as a pdf)
- 02 Letter-size Adobe InDesign template for PRINT (to be uploaded to MagCloud)
- 03 Pages and pages PACKED FULL of information organized by category to most effectively share your pricing or information with you prospective clients.
- 04 Pricing Guide Templates include the following:
- Table of Contents
- Introduction
- Shooting Philosophy
- Pricing
- A la Carte
- Highlights (can be used to highlight other offerings like Engagements or Albums)
- FAQ section
- How to book
- 05 FREE typefaces & their download links
- 06 Help Guide PDF that walks you through each template and familiarizing yourself with Adobe InDesign with tutorials + exclusive access to online video tutorials
- 07 Compatible with CS4/5/5.5/6 and CC
Styled to fit your brand.
Pick from 4 unique style options so you can match and elevate your brand.
SAVE EVEN MORE BY BUNDLING!
GET THE WHOLE SHABANG!
Bundle with Guide to Presenting Pricing and Client Guides Design Templates
Want a full education guide haul?
Bundle with these guys so you can give your clients the full experience while saving you time and energy.
Win win!
Templates and guides to help you hit the ground running!
VIEW CLIENT GUIDES
VIEW PRICING GUIDE
SAVE EVEN MORE BY BUNDLING!
Bundle with Guide to Presenting Pricing and Client Guides Design Templates
Want a full education guide haul?
Bundle with these guys so you can give your clients the full experience while saving you time and energy.
Win win!
Templates and guides to help you hit the ground running!
VIEW CLIENT GUIDES
VIEW PRICING GUIDE
GET THE WHOLE SHABANG!
Dayna Turnblom Photography
“So I just finished my pricing guide with your Bella template, and HAD to email you! I am so so beyond grateful. It’s so easy to see the work and heart you put into these templates, and they are beyond perfect. I love that you made them in InDesign and pushed me to learn my way around in there! It was so easy to tweak and customize things so that they fit my brand and personality.”
Kelsey Moll Photography
Thanks to you I was able to create a pricing guide relatively painlessly, and I now have a beautiful and thoughtful document to send to prospective clients that clearly makes a case for my heart as a photographer and the value of my services. The template you created is beautiful, the support was a lifesaver, and my new guide is surely going to benefit my business. Thank you thank you.
Meg Newton Photography
“Carina’s template just gave my business the biggest boost! I’ve never used InDesign before but she walked me through step by step and it was a breeze to customize. I’m so proud to send out my pricing guides how and I can’t wait to purchase more designs from Carina!”
Brady Bates Photography
“They have such a sleek, professional, minimal look. I loved that there were so many pages and there was plenty of room to educate my clients. I just can’t say enough great things about it. 10/10 recommend.”
– Karisa Anna Photography
“Carina’s pricing guide template took my professionalism as a photographer to the next level. Her sections are thorough and her prompts are incredibly helpful. I finally feel confident sharing my worth alongside my prices to potential clients!”
FAQ
All questions on the templates should be directed to: caskrostudio@gmail.com
What are Caskro Studio Templates?
What programs do I need to use these templates?
Can you use photoshop to edit these?
But I don't know how to use Indesign.
What format are these used in? How do I send them?
I don't think I like this, can I get a refund?
I purchased the file but nothing happened.
Pricing Guide Design Templates
$129
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It's such a compliment and your support means so much to me. It's such an honor to be a part of your learning journey for both you as an artist and your business. Stay up to date on products I'm creating, free education, learning opportunities, and more at @indiaearl on instagram!
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