I used to suck at Facebook Ads. I don’t think my experience is that different from many other wedding photographers. Three years ago I was going into booking season feeling lost and behind, trying to use a platform without a good strategy in place. I would run ads with big hopes of a positive return on my investment but without an exact picture of what I was doing or the type of client I was hoping to attract.
My situation dramatically shifted once I took ownership of what I didn’t know and shifted my energy into embracing learning a new skill in Facebook Ads. I learned quickly that I could create a strategy that could serve a higher purpose and give my Ads more intentionality, beyond using whatever trendy or catchy phrase I could think of or picking whatever my favorite image was at the time.
My biggest takeaway: the tactics and strategies that I developed that could be applied to anyone, no matter if they are experienced or not in online advertising. Fast forward to where I am today — I am currently a Facebook Ads mentor, and have been trusted to run ads on behalf of over 50 companies (in addition to continuing to run ads for my own business and grossing 35k a year from its earnings).
The amount of pride I feel is something that I find, honestly, overwhelming. There is something magical about taking accountability for where you are at and making a positive shift forward, and it is something that I believe this is possible for everyone.