About This Product
In the sea of potential clients and an oversaturated market of competitors, you need a steady stream that brings inquiries to you. Facebooks Ads is one of the most POWERFUL tools (for the lowest advertising cost) to bring people your direction. In this course, Ellie provides up-front guidance to help you learn: the building blocks and foundation of a solid ad strategy, the truth about what to expect with your ads, and the ability to take your understanding of ads to a new level, without smothering your creativity.
MY MISSION
To help you UNDERSTAND the opportunities of creating an ad strategy that can serve your business.
To help you ATTRACT your ideal client with targeting strategies that will send the right message to those you want to connect with.
To help you IMPROVE your understanding of social media ads so you can have confidence and peace of mind in the ad building process.
TOPICS COVERED
01. GETTING STARTED
— Intro to the course (my story)
— Buyer Persona
— The Basics of the Dashboard
02. BUILDING OUT YOUR ADS
— Identifying the right objective for your ad
— Detailed Targeting
— Setting your Budget
— Placements
— Copy Master Class and Selecting Images
— Building a Complete ad 101
— Personal Work
03. RETARGETING & ADS STRATEGY
—What is possible with Retargeting
— Combining Multiple Ads into a strategy
— Do you have a Convertible Website?
— A/B Split Testing
— Geo-tagging
– How to Run a Giveaway
04. WHAT’S NEXT
—Additional Resources / Glossary of Terms
— FB ADS Example Strategy Chart
— Where to ask for help / ask questions!
DISCLAIMER
This course won’t come without its fair share of homework. I also make no promises that you will get a high volume of inquiries in a short amount of time. What I can promise to provide is the truth on what you can really expect from your ads, and that you will have peace of mind to know exactly how to maximize your already unlimited potential.
What They're Saying
Ellie McMakin
Learn MoreI used to suck at Facebook Ads. I don’t think my experience is that different from many other wedding photographers. Three years ago I was going into booking season feeling lost and behind, trying to use a platform without a good strategy in place. I would run ads with big hopes of a positive return on my investment but without an exact picture of what I was doing or the type of client I was hoping to attract.
My situation dramatically shifted once I took ownership of what I didn’t know and shifted my energy into embracing learning a new skill in Facebook Ads. I learned quickly that I could create a strategy that could serve a higher purpose and give my Ads more intentionality, beyond using whatever trendy or catchy phrase I could think of or picking whatever my favorite image was at the time.
My biggest takeaway: the tactics and strategies that I developed that could be applied to anyone, no matter if they are experienced or not in online advertising. Fast forward to where I am today — I am currently a Facebook Ads mentor, and have been trusted to run ads on behalf of over 50 companies (in addition to continuing to run ads for my own business and grossing 35k a year from its earnings).
The amount of pride I feel is something that I find, honestly, overwhelming. There is something magical about taking accountability for where you are at and making a positive shift forward, and it is something that I believe this is possible for everyone.
Dayna Turnblom
Katie DelaCruz
Stephanie Fisher of From the Daisies
Deborah Hughes
To the photographer out there questioning whether it's worth it, or trying to decide whether to invest in themselves and their business by learning from someone they look up to, specifically India... FREAKING DO IT. India goes above and beyond to make sure that YOU get the most out of the experience too, and she's just the best! Her work speaks for itself, and we all know how amazing of an artist she is, but that's just the cherry on top of her sweet spirit and how giving she is. She's such a great teacher, so passionate, and so kind and generous the share her knowledge with others so fearlessly, and you should take her up on it!
Caitlin Juarez
Every person who has asked me about mentoring with India, I have highly recommended they do one with her!! I have only had a handful of workshop/mentor experiences and hers was by far the most informative and I felt like I got A TON out of it. I had been feeling a little drained, uninspired and tired from the season, but this was the kick in the ass I needed to get back into things and start pushing my business in ways I didn't know I could!
Jordy B Photo
I feel so motivated and this was the exact push that I needed in my business and personal journey. She didn't keep any ‘secrets' to yourself which is so amazing because she has spent so much time researching and learning how to do things. It is so selfless that she's willing to share what she knows. India is crazy talented at helping people find what works for them and inspiring others to be unique. Thank you thank you. A million times.
Hailey Pierce
India gave me so much confidence in myself I never knew I had! She showed me it’s okay to go out of your comfort zone and be afraid of risk, because those risks pay off! She showed me I do have what it takes. I just gotta continue pushing and realizing that it’s my own story of my business and I can't compare it to others because it’s unique to who I am.
Meredith Graves
I started my photography business this year and when I thought about investing in education I knew I wanted to go straight to the top of my industry and that was India Earl. I left our mentor session not only with a great portfolio building session but inspired to charge what I was worth, expand my business beyond my preconceived notions of success, and make my business more efficient, reliable, and sustainable. Plus I feel like I have made a friend and I genuinely feel that she cares about me as her mentee.
Emma Johnson - Bold Americana
Sarah Mcclure
I can't even begin to explain how invaluable my mentor session with India was! I learned so much in six hours, it honestly would've taken me years, if ever, to learn some of what she taught me! I cannot wait to see how my business grows with the tools she has given me.