Guide To Presenting Pricing
This guide will teach you how to effectively sell and present your pricing in an effective manner to help your potential clients understand your value using emotional and informational psychology. By doing this, you’ll be able to better attract the right type of clients to you as well as confidently charge what you want while increasing booking rates. The guide covers how to increase your income per client so that you can make more and work less, by teaching you how to effectively sell higher packages, add ons, and albums.

About This Product

For a long time, I really struggled with booking the clients I really wanted. I would get lots of inquiries, but it didn’t seem like any of them valued me or what I was offering the way I hoped. Not to mention I would get ghosted time and time again after sending back my pricing. I realized that I wasn’t effectively selling and presenting myself, what I offer, my pricing, or gaining the client’s trust with my simple little messy pricing guide.

This guide is packed with tips, tricks, and information that has helped me book the clients I want and save time doing backend work so I can focus on what I love about photography. It’s taken me years and years of mistakes and missed opportunities to learn all of this. I know I would have been able to confidently start making the money I wanted to make a lot sooner. Not only has this process helped my business grow and my bookings increase, but several others as well!


— a downloadable PDF guide file packed with information

— a broken-down, step by step template flow to follow

tools, ideas, and strategies to implement to increase bookings and profits

— visuals from my own pricing guide so you can have an example of the strategies put to action


01. Psychology That Goes Into Creating A Strong Pricing Guide

02. Why You Should Take Design Seriously

03. Building Client Confidence And Trust

04. Effective Pricing PDF Layout

05. Booking Higher Priced Packages

06. Selling Albums + Add Ons

07. Presenting Yourself As To Not Turn The Client Off

08. How To Save Yourself Dozens Of Hours Emailing During The Booking Process




Although the language in the guide is catered towards wedding photographers, it can apply to any type of freelance photographer or videographer (families, newborns, boudoir, seniors, portraits, couples, fashion, commercial, etc)

— I don’t like to say it’s meant for any certain experience level (beginner, intermediate, experienced), as this guide is ideal for anyone who feels they struggle with increasing their inquiry to booking rates and gaining trust from clients who value your work for the right reasons

What They’re Saying

  1. Jordan V

    If I could recommend anything to starting photographers that will help their business, these PDFs would be it. Client email interaction and pricing guides are two areas that a lot of photographers lack in and India has created a super simple and easy to understand guide that will help you take these areas of your business to the next level.

  2. Carly J

    The best investment I’ve ever made into my business. This is what I was always struggling with but couldn’t put my finger on it.

  3. Kasey B

    Being on the same page with clients is so crucial, thank you for helping me learn how to make that happen!

  4. Peyton R

    Many of us know that we need to portray more emotion to connect with our clients during the inquiry process, but maybe don’t exactly know how or in the most effective way. This will show you!

  5. Anni G

    These guides are more than just a way to be successful, book all your inquiries, and be more professional — they are a reminder to stay true to who you are and are guaranteed to be helpful to anyone who uses them. Connecting with your couples is my #1 goal, and these guides helped put into words the connection I needed from the very beginning. Yes, you can literally lose inquiries from so many easy and simple mistakes in your first email (AHH!) so stop getting ghosted and download these guides. They will change your life.

  6. Guy C

    I'm always so chuffed with my purchases and the service from India Earl. If you're not using this guide as a creative business owner, you're wasting your time! Go do yourself a favour and support the good cause behind why India started selling products. A percentage of her collections goes towards so many organizations that help better our world!

Frequently Asked Questions
I recommend pairing this guide along with The Guide to Initial Emails for anyone who has ever felt like they struggle with getting ghosted on emails, gaining client trust from the get-go, spending too much time doing emails, and setting yourself up to increase bookings. If you purchase them as a bundle, you’ll receive a $25 discount! If you purchase all 3 of my guides as a bundle, you’ll receive a $50 discount! Just make sure to add it when adding this guide to the cart.
No refunds — all sales are final.

About India Earl

See India’s Work

I’m an artist based in Salt Lake City, Utah. I’ve been photographing connection for the past 8 years and I can’t imagine my life any other way. I love my people, the earth underneath my feet, the animals I get to spoil, and creating meaningful images for those I love.

40.7608° N / 111.8910° W