-Although the language in the guide is catered towards wedding photographers , it can apply to any type of freelance photographer or videographer (families, newborns, boudoir, seniors, portraits, couples, fashion, commercial, etc)
-I don’t like to say it’s meant for any certain experience level (beginner, intermediate, experienced), as this guide is ideal for anyone who feels they struggle with increasing their inquiry to booking rates and gaining trust from clients who value your work for the right reasons
-a downloadable pdf file packed with information
-a broken down step by step template flow to follow
-tools, ideas, and strategies to implement to increase bookings and profits
-visuals from my own pricing guide so you can have an example of the strategies put to action
- psychology that goes into creating a strong pricing guide
- why you should take design seriously
- building client confidence and trust
- effective pricing pdf layout
- booking higher priced packages
- selling albums + add ons
- presenting yourself as to not turn the client off
- how to save yourself dozens of hours emailing during the booking process
Once I implemented all of the strategies I’ll teach you in this guide, my inquiry to booking rate went through the roof. I was maybe getting 10% of my inquiries wanting to book me, and it shot up to about 70% once I revamped the way I presented myself.
If I could recommend anything to starting photographers that will help their business, these PDFs would be it. Client email interaction and pricing guides are two areas that a lot of photographers lack in and India has created a super simple and easy to understand guide that will help you take these areas of your business to the next level.
The best investment I’ve ever made into my business. This is what I was always struggling with but couldn’t put my finger on it.
Guide to Presenting Pricing
This guide will teach you how to effectively sell and present your pricing in a strong and effective manner to help your potential clients understand your worth and brand using emotional and informational psychology. By doing this, you’ll be able to better attract the right type of clients to you as well as confidently charge what you want while increasing booking rates. The guide covers how to increase your income per client so that you can make more and work less, by teaching you how to effectively sell higher packages, add ons, and albums.