Guide to Presenting Pricing.
This guide will teach you how to effectively sell and present your pricing in a strong and effective manner to help your potential clients understand your worth and brand using emotional and informational psychology. By doing this, you’ll be able to better attract the right type of clients to you as well as confidently charge what you want while increasing booking rates. The guide covers how to increase your income per client so that you can make more and work less, by teaching you how to effectively sell higher packages, add ons, and albums.
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Who is it for

-Although the language in the guide is catered towards wedding photographers , it can apply to any type of freelance photographer or videographer (families, newborns, boudoir, seniors, portraits, couples, fashion, commercial, etc)
-I don’t like to say it’s meant for any certain experience level (beginner, intermediate, experienced), as this guide is ideal for anyone who feels they struggle with increasing their inquiry to booking rates and gaining trust from clients who value your work for the right reasons

What you get

-a downloadable pdf file packed with information
-a broken down step by step template flow to follow
-tools, ideas, and strategies to implement to increase bookings and profits
-visuals from my own pricing guide so you can have an example of the strategies put to action

Table of contents
  1. psychology that goes into creating a strong pricing guide
  2. why you should take design seriously
  3. building client confidence and trust
  4. effective pricing pdf layout
  5. booking higher priced packages
  6. selling albums + add ons
  7. presenting yourself as to not turn the client off
  8. how to save yourself dozens of hours emailing during the booking process
introduction chapter
Presenting Pricing

Once I implemented all of the strategies I’ll teach you in this guide, my inquiry to booking rate went through the roof. I was maybe getting 10% of my inquiries wanting to book me, and it shot up to about 70% once I revamped the way I presented myself.


Guide Reviews

If I could recommend anything to starting photographers that will help their business, these PDFs would be it. Client email interaction and pricing guides are two areas that a lot of photographers lack in and India has created a super simple and easy to understand guide that will help you take these areas of your business to the next level.

Jordan Voth
Guide Reviews

The best investment I’ve ever made into my business. This is what I was always struggling with but couldn’t put my finger on it.

Carly J Photo

For a long time I really struggled with booking the clients I really wanted. I would get lots of inquiries, but it didn’t seem like any of them valued me or what I was offering the way I hoped. Not to mention I would get ghosted time and time again after sending back my pricing. I realized that I wasn’t effectively selling and presenting myself, what I offer, my pricing, or gaining the clients trust with my simple little messy pricing guide.

This guide is packed with tips, tricks, and information that has helped me book the clients I want and save time doing backend work so I can focus on what I love about photography. It’s taken me years and years of mistakes and missed opportunities to learn all of this. I know I would have been able to confidently start making the money I wanted to make a lot sooner . Not only has this process helped my business grow and my bookings increase, but several others as well!

10% of your purchase will be donated to the amazing organization Operation Underground Railroad, a team of former CIA, Navy SEALs, and Special Ops operatives who save children from sex trafficking all over the world. In the past 4 years of their existence, they’ve rescued over 1,000 victims

and assisted in the arrests of more than 443 traffickers around the world.If you’d like to learn more, check them out here or listen to their podcast Slave Stealer (one of my favorites to listen to!), educating on such a scary subject like child sex trafficking.

I recommend pairing this guide along with The Guide to Initial Emails for anyone who has ever felt like they struggle with getting ghosted on emails, gaining client trust from the get go, spending too much time doing emails, and setting yourself up to increase bookings.

If you purchase them as a bundle, you’ll receive a $25 discount!

If you purchase all 3 of my guides as a bundle, you’ll receive a $50 discount! Just make sure to add it when adding this guide to the cart.

This guide does not go over how to set up packages and rates, but if you’re interested in learning more about pricing, check out my online workshop here! There are limited spots. If you purchase the guide(s) included within the workshop and would like a spot, email me at hello@indiaearl.com with your receipt for your discount code for the workshop! Payment plans available.

No refunds. All sales are final.

***Be sure to purchase this product on a desktop to avoid any download or technical issues. If you run into any issues, email me proof of your purchase receipt and your issue to hello@indiaearl.com.

Guide to Presenting Pricing.
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