This book is about helping take your photography or filmmaking business tothe next level. It’s about expanding your business and providing growth. It’s meant to challenge you, inspire you, and push you creatively. Our goal is that you will exceed your business expectations and work to build a brand that is rooted in longevity.
This book is intended to be completed on a regular rhythm, whether that means daily, weekly, or whatever schedule works best for you. Each day or week, based on how you choose to complete the book, there will be a new activity. This is designed in a “tapas style” approach, which means that you’ll be doing one or two small things that help build and grow your business during each session. With that being said, we value your life outside of work just as much as life inside of work. Therefore, not all of the tasks are directly business related. As you work, depending on the day, you’ll see two (or more) kinds of activities:
RX: This is the prescribed activity that we suggest for you.
RX+: This is one step further than the prescription. If you’re going through the book more than once, we suggest completing the RX+ versions. Or if you’ve already completed a task, we suggest you push yourself with this activity instead.
If you ever get to an activity that seems like it is overwhelming or too intense/intimate/uncomfortable, then that is likely a sign of a stress point in your business. It doesn’t mean you are doing anything wrong, but it does mean that there may be some things you may need to address. In some cases they will be fears that need to be overcome, but in other instances, it might showcase a weakness in your team or that you may need to have partners in developing your business. These stress points are normal. That’s why this book exists in the first place.
Typically, when we encounter stress points, our first reaction is to ignore the problem. This time, when you encounter a stress point, we encourage you to work through it. Ask yourself more questions about why that particular area is a challenge for you. Take the time to wrestle with it.
Growing a business is hard work—but with the right resources, it’s not as hard as we sometimes imagine it to be. We hope this gives you an opportunity to discover entirely new things about yourself, your business, and your goals.
Not quite sure yet? Listen to Levi and Adonye Jaja talk about the book on the Blacklight Podcast