About This Product
Shortly after I began my photography business, I felt lost on how to simultaneously provide my clients great images AND a great experience without getting buried by emails and miscommunications — I needed to find where I could elevate my brand so not only my clients were benefitting, but my business would flourish. Work smarter, not harder, right?
Enter pricing guides, wedding guides, and all the other “client-facing” documents we so often overlook as photographers, but add SO much value to our brand (and frankly, time back into our lives!). These templates single-handedly changed my business & workflow for the better and I knew that if I was having problems with this, I couldn’t be alone. So, I created 4 unique Adobe InDesign templates, all with different styles so you can find something that closely fits your aesthetic and photography brand.
WHAT'S INCLUDED
01. LETTER-SIZE ADOBE INDESIGN TEMPLATE FOR WEB (TO BE EXPORTED AS A PDF)
02. LETTER-SIZE ADOBE INDESIGN TEMPLATE FOR PRINT (TO BE UPLOADED TO MAGCLOUD)
03. PAGES AND PAGES PACKED FULL OF INFORMATION ORGANIZED BY CATEGORY TO MOST EFFECTIVELY SHARE YOUR PRICING OR INFORMATION WITH YOU PROSPECTIVE CLIENTS.
04. CLIENT GUIDE TEMPLATES INCLUDE THE FOLLOWING:
— Table of Contents
— Hello & Thank you
— What to Expect (when working with you)
— Timelines (samples)
— Getting Ready Info
— First Look Info
— Portraits (Couple, Wedding Party & Family)
— Ceremony & Reception
— Tips & Tricks
— Vendor Recommendations
05. FREE TYPEFACES & THEIR DOWNLOAD LINKS
06. HELP GUIDE PDF THAT WALKS YOU THROUGH EACH TEMPLATE AND FAMILIARIZING YOURSELF WITH ADOBE INDESIGN WITH TUTORIALS + EXCLUSIVE ACCESS TO ONLINE VIDEO TUTORIALS
07. COMPATIBLE WITH CS4/5/5.5/6 AND CC
WHO IT’S FOR
— Creatives who are looking to find a better way to present their pricing and what content should accompany it.
— Creatives who are struggling with communicating effectively with their clients and want to learn more about how & why these documents matter!
— Anyone not knowing where to start to put together a cohesive pricing guide or wedding guide (not wanting to make decisions on layout, color, typefaces, or image placement).
— Creative wanting a pricing guide or wedding guide that feels similar to their already established brand (not wanting to feel locked into one particular look or feel and have something that can be fully customized).
— Anyone who has started a pricing guide but quit because it got too complicated (not having the right tools or resources to design or customize it yourself)
What They’re Saying
About Carina Skrobecki
See Carina’s WorkMy name is Carina Skrobecki and I’m a formally trained graphic designer who also happens to be a wedding photographer. After graduating with a BFA in Visual Communication Design, I went on to work with top design studios in Seattle doing design work for brands like Gatorade, TATCHA, Pepsi, Virgin, BRIKA, Beauty Counter, Forterra, and Kuerig. After a few years of solely taking design jobs, I traded in my laptop for a camera and began working as a wedding photographer. Six years later, I have come full circle and simultaneously shoot weddings, do design work for smaller creative business owners, and teach about design & branding. After dozens of projects WITH photographers, I realized there was one area that needed a little help: those smaller, client-facing documents. You know, the super important ones that set the stage for client interactions, but often get overlooked? I created Caskro Studio as a mission to help photographers create more powerful (and better designed) pricing guides and wedding guides (and kiss hours of fumbling through Word Docs goodbye!)
Dayna T
"So I just finished my pricing guide with your Bella template, and HAD to email you! I am so so beyond grateful. It's so easy to see the work and heart you put into these templates, and they are beyond perfect. I love that you made them in InDesign and pushed me to learn my way around in there! It was so easy to tweak and customize things so that they fit my brand and personality."
Kelsey M
Thanks to you I was able to create a pricing guide relatively painlessly, and I now have a beautiful and thoughtful document to send to prospective clients that clearly makes a case for my heart as a photographer and the value of my services. The template you created is beautiful, the support was a lifesaver, and my new guide is surely going to benefit my business. Thank you thank you.
Meg N
"Carina's template just gave my business the biggest boost! I've never used InDesign before but she walked me through step by step and it was a breeze to customize. I'm so proud to send out my pricing guides how and I can't wait to purchase more designs from Carina!"
Brady B
“They have such a sleek, professional, minimal look. I loved that there were so many pages and there was plenty of room to educate my clients. I just can’t say enough great things about it. 10/10 recommend.”
Karisa A
"Carina’s pricing guide template took my professionalism as a photographer to the next level. Her sections are thorough and her prompts are incredibly helpful. I finally feel confident sharing my worth alongside my prices to potential clients!"