Build Your Brand Workbook
Set your business apart and make a lasting impact with your ideal clients with the Build Your Brand Workbook. Beyond the creative and visual strategy to any brand, it is so vital to have clarity on exactly what you do and WHY you do it. This workbook is for any creative business owner (just starting out or with years of experience) that is looking to: lay a strong foundation for their business and branding, define their core values and mission statement, and learn to communicate all of it like a pro to clients.

About This Product

What’s one of the first things you did when you decided to start your business? If you’re anything like me — let me guess — did you get a logo designed? Order business cards? Create a website? (spoiler alert: I did all of those things. In that order.) While those things are important for representing your brand, they aren’t a substitute for the brass tacks question all business owners need to answer: why?

Why photography? Why own your own business? Why should someone book you and not someone else? The answer to these questions lies in two foundational things: your core values and mission statement. If you’re struggling to write your story, define your values, and/or communicate your “why” to potential clients, this workbook is for you.


1. Digital downloadable PDF of the Build Your Brand Workbook

2. 29 Pages of Tips, Tools, Prompts and context on how to write your core values and mission statement – even if you have no idea of how to start.

3. 5 Tips for Writing Your Core Values

4. Breakdown of What A Mission Statement Is and How to Write Yours

5. Bonus: Core Values + Mission Statement printable display templates


This workbook is for any creative business owner that is looking to lay a strong foundation for their business, whether they are just starting out or have been in business for a while.

What They’re Saying

  1. Dayna T

    I loved this workbook! The prompts are really fun and original — not like questions I've seen in other brand guides. The exercises really got me to dig deep and think creatively about my brand message. If you are stuck in a branding rut, or just excited to add a fresh voice to the ideas you're passionate about, I highly recommend this workbook! Seriously, it's so helpful and fun, and super affordable. Do it do it do it!!!!!

Frequently Asked Questions
Like a lot of people, when I started photography I was just photographing my friends and family–people who already knew and trusted me. When I finally decided to take my hobby and turn it into a full-on business, I grappled with how I could create that same ease and comfort with strangers. After struggling for months to find website copy I was happy with, I decided to step away from the creative branding and work on the nitty-gritty bits of my business. Once I figured out my core values and mission statement, I was able to brand my business around them and garner trust from my couples because they knew exactly what to expect from their experience with me long before they ever inquired.
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About Anna Claire

See Anna’s Work

I’m Anna Claire (yup, double first name!) and I’m a portrait + wedding photographer and educator based out of Texas. I’m also a co-host on the photography podcast Rove the Podcast. I’m an entrepreneur at heart, and I love helping creative small business owners recognize their potential and lay a strong foundation for their business.

I’m a lay it all out on the table kind of person.

I really truly believe that the room is big enough for all of us if we just squeeze a little closer and work together which is why I am all about education + resources that dig deep to help propel you forward.

Over the past eight years that I’ve been photographing people other than my family, I’ve worked for a newspaper, done documentary photojournalism, filmmaking, adventurous portrait photography, and now elopements and intimate weddings.

While they seem a bit all over the place, the commonality that drives all of the work I’ve done is simple: telling stories.

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