Build Your Brand Workbook – India Earl Education

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Build Your Brand Workbook

What’s one of the first things you did when you decided to start your business? If you’re anything like me—lemme guess—did you get a logo designed? Order business cards? Create a website? (spoiler alert: I did all of those things. In that order). While those things are important for representing your brand, they aren’t a substitute for the brass tacks question all business owners need to answer: why? Why photography? Why own your own business? Why should someone book you and not someone else? The answer to these questions lies in two foundational things: your core values and mission statement.

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WHO I AM

I’m Anna Claire (yup, double first name!) and I’m a portrait + wedding photographer and educator based out of Texas. I’m also a co-host on the photography podcast Rove the Podcast. I’m an entrepreneur at heart, and I love helping creative small business owners recognize their potential and lay a strong foundation for their business.

I’m a lay it all out on the table kind of person.

I really truly believe that the room is big enough for all of us if we just squeeze a little closer and work together which is why I am all about education + resources that dig deep to help propel you forward.

Over the past eight years that I’ve been photographing people other than my family, I’ve worked for a newspaper, done documentary photojournalism, filmmaking, adventurous portrait photography, and now elopements and intimate weddings.

While they seem a bit all over the place, the commonality that drives all of the work I’ve done is simple: telling stories.

WHAT’S INCLUDED

01 Digital downloadable PDF of the Build Your Brand Workbook
02 29 Pages of tips, tools, prompts and context on how to write your core values and mission statement, even if you have no idea of how to start
03 mission statement, even if you have no idea of how to start 5 Tips for Writing Your Core Values
04 Breakdown of What a Mission Statement is and How to Write Yours
05 Bonus Core Values + Mission Statement printable display templates

WHO IT’S FOR?

This workbook is for any creative business owner that is looking to lay a strong foundation for their business, whether they are just starting out or have been in business for a while.

Like a lot of people, when I started photography I was just photographing my friends and family–people who already knew and trusted me. When I finally decided to take my hobby and turn it into a full-on business, I grappled with how I could create that same ease and comfort with strangers.

After struggling for months to find website copy I was happy with, I decided to step away from the creative branding and work on the nitty-gritty bits of my business. Once I figured out my core values and mission statement, I was able to brand my business around them and garner trust from my couples because they knew exactly what to expect from their experience with me long before they ever inquired.

If you’re struggling to write your story and communicate your “why” to potential clients, this workbook is for you.