DO PEOPLE REALLY USE PINTEREST TO FIND PHOTOGRAPHERS? I USED TO THINK THAT THEY JUST RE-PINNED IMAGES TO “RECREATE” WITH WHATEVER PHOTOGRAPHER THEY DID END UP HIRING.
People use Pinterest to find photographers indirectly. They may not be searching things like “Austin Wedding Photographer” or “Central Texas wedding photographer” like on Google, but they are using Pinterest like a search engine for wedding inspiration and wedding planning tips. People are on Pinterest and searching things like “boho wedding dress,” “Fall wedding color palettes,” and “burgundy bridesmaid dresses.” The search results that turn up on Pinterest are images that 1.) you have blogged on your site and 2.) have pinned from your website to Pinterest (and if you haven’t blogged and pinned images, then people are finding your competitors’ images and websites instead of your own).
As far as clients wanting to recreate images they find on Pinterest, that is a great opportunity for you to educate future clients on what they can expect working with you on their wedding day!
CHECK OUT THIS RESEARCH ARTICLE BY PINTEREST HERE!